Hello! My name is Erika. Previously, a few years ago really, I wanted to start a cupcake business and had created a Facebook page for it and even had business cards made. It never took off. It’s not that my cupcakes weren’t good–they are pretty fabulous–it was that I wasn’t prepared. Trying to create a food business is hard, even if its just home-baked goods you want to sell at a farmers market. So Cupcakes by Erika has sat in a void for years.
Recently I started making some healthy meals and experimenting with more well-balanced recipes. It had me thinking back to 2011 when I created Cupcakes by Erika, how motivated I was, and how it all probably would have worked out better if it was a food blog. Food blogs are super popular right now, so why not?
The name did not feel right anymore, though. I am more than just cupcakes, and I would never get anywhere with just cupcakes. I needed a new name that was more marketable, versatile , and, well, fresh. So welcome to BlondiCakes, the new and improved Cupcakes by Erika. I will post more than just cupcakes–I will share my healthy everyday meals, some of my personal recipes, and, of course, my cupcakes. I hope you enjoy!
xo
Erika